b'THE NEW ROI: RETURN ON INTRAPRENEURSHIPEmployees areIntrapreneurs act like entrepreneurs within their organizationstaking risks,most engagedadapting to change, creating value, and driving revenue. Theyre confident,when making cutting-edge leaders with the determination to innovate and impacta measurable change at work.contribution tothe organization.Intrapreneurs are your strongest assets, ensuring your organization is competitive(Syndeo Institute HR Leader and on the front lines of innovation. Survey, March 2022)Cultivate Winning Engineer Environmentsneeds big to describe the special partnerships withYvette Kanouff well-established businesses and startups.Partner, JC2 Ventures There are several environmental changes that every Yvette Kanouff is a partner at JC2 Ventures,company can embrace to encourage innovation a modern VC firm helping disruptive(1) creating small teams, allowing them to address their startups using digital technology to growchallenges without having to endlessly coordinate and and scale. Among her numerous industryobtain consensus, (2) having API-first driven technology honors, Yvette is an Emmy Award-winningcultures that can interoperate while promoting individual engineering and technology pioneer. Hercreativity, (3) enabling continuous product management, storyin her own wordsis part of Thedevelopment, and integrationthese are a continuous Cable Center Hauser Oral History Project. cycle, (4) allowing a fail-fast mentality instead of having to plan to a 99% success rate, which may take time a INNOVATION IS AT THE HEART OF MOST COMPANIES.company doesnt have in order to be first and best, and No matter how successful we already are, we all work to(5) ensuring the right people with the right culture are in encourage and nurture innovation. the right jobs, meaning that drive and diversity of thought may sometimes be valued more than formal education. I believe strongly that innovation has to be embeddedThese are a sampling of important work environments into the culture of every role. As each individual performsthat innovative people can thrive in.their job function, we should be thinking of how weIn 2000, the top five Fortune companies were General can automate, create, reinvent, and move us forwardMotors, Wal-Mart, Exxon, Ford, and General Electric. In to lead tomorrow, not just today. As lovely as it sounds,2022, they were Walmart, Amazon, Apple, CVS Health, its not that easywe are all busy with our businessand United Health Group. Between 2000 and 2020, 52% deliverables. So how does real intrapreneurship happen?of Fortune 500 companies were removed from the list due Creating a culture ofto bankruptcy, acquisition, internal innovation requiresor ceasing to exist. Progress a company to enableInnovation has to bewill happen with or without empowerment, in anus, and tenure in the S&P environment where new ideas can be tested, with anembedded into the500 has continued to shrink. acceptance of failure andTherefore, the constant nimbleness. We have spentculture of every role. reinvention of productsyears honing managementand services is critical.skills, but intrapreneurshipWe have come so far from is less about managing, and more about embracing thecable television to leaders in streaming, broadband, new and unknown. I dont separate internal and externalwireless, business services, and more. I look forward to innovation. The magic is to embrace both, staying currentbeing a part of whats next. As I work daily with startups all with external innovation and constantly pursuing internalover the world, its wonderful to see the close partnerships innovation. The most successful companies I have workedcompanies in our industry have with startups that can help with understand the concept of big needs small and smallcreate the next amazing service or innovation. page 14'