b"40TH ANNIVERSARYAN INFLECTION POINTWhy is this 40th anniversary moment particularly significant? Because we find ourselves at a crossroadsAt 40, we possess both the where technology is accelerating, business models areclarity of experience and shifting, and we're serving a younger and morediverse customer base. The digital natives of Generation Z (todaythe energy of purpose in their mid-late 20s) represent a fundamental shift from the era of communicating with customers via snail mailnecessary to guide what and bill stuffers. They expect seamless, intuitive connectivity, as well as a certain level of transparency.comes next. This anniversary represents our commitment This transformation underscores the increased importance of Syndeo Institute's mission. The speed of change to developing talent and from 550 MHz cable systems to today's sophisticated technological platforms, from traditional broadcasting todriving human-centered streaming and AIrequires leaders who are both tech savvy and values-driven. Syndeo Institute is proud toinnovation while honoring educate those leaders and give them the intrapreneurialthe entrepreneurial spirit skills to navigate the next 40 years of change.that built this remarkable PRESERVING THE PIONEER SPIRIT industry from the ground Our industry was built by pioneers with the visionup. In other words, 40 years to connect remote areas of the country to the larger cities. Whether in rural Wyoming or remoteAlaska, cablehave passed in a whirlwind of entrepreneurs weren't just building businesses, they were wiring the nation by connecting the unconnected. progress and innovation, and Through events like the Cable Hall of Fame, we celebratewe cant wait for whats next.these trailblazers while cultivating the next generation of leaders. The stories shared at these gatherings remind us that contributions made by the cable industry were rootedBridget Bakerin innovation, savvy leadership, optimism, and resilience,CEO, Baker Mediaqualities that remain essential as we navigate the future.CATALYZING THE NEXT 40 YEARSAs we look toward the next four decades, Syndeo Institute's legacy will be catalytic. Were an organization that preserves history while powering the future, and it allows us to adapt. The institute is committed to lifting people up, challenging conventional wisdom, and helping leaders from all backgrounds find their voices,Bridget Bakerbuild their ideas, and transform our industry and societyCEO, Baker Media, Syndeo for the better. Weve been doing it for four decades andInstitute Board Memberat 40, we possess both the clarity of experience and the energy of purpose necessary to guide what comes next. This anniversary represents our commitment toBridget Baker is a co-founder of CNBC and cable network developing talent and driving human-centered innovationentrepreneur who was instrumental in building, and later while honoring the entrepreneurial spirit that built thisoverseeing, NBCUniversals $5 billion content distribution remarkable industry from the ground up. In other words,business until its acquisition by Comcast Corp. in 2013. A 40 years have passed in a whirlwind of progress and2020 Cable Hall of Fame inductee, Baker serves on the innovation, and we cant wait for whats next. Syndeo Institute Board of Directors.10"