b"CX JOURNALData-Driven Insights: SIGNS OF ACCELEATION: Bridging NorthSHIFTING PATTERNS Our data reveals fascinating technical implications for American Lessons withthis evolution. For the first time in our tracking history, Q2 2025 showed quarter-over-quarter usage growth in European Opportunities North America, a remarkable departure from traditional seasonal patterns. Simultaneously, upstream usage is By Mark Trudeau growing faster than downstream, reflecting the reality of video calls, content creation, and interactive applications that define modern connectivity needs.The connectivity industry finds itself at another important time of transition. As Syndeo Institute expandsThese trends point toward a European market poised its reach overseas, we can see this is a pivotal moment,for transformation. As fiber deployment accelerates and where data insights from North America can illuminatestreaming adoption increases, European operators will the path forward for European markets. OpenVault hasface the same network health challenges that drove our been collecting broadband usage data for over 15 years,business evolution during the pandemic. The shift from and our observations reveal compelling patterns thatreactive to proactive network maintenance becomes inform these strategic expansion opportunities overseas. critical as usage patterns mature.THE CONSUMPTION GAP The data tells a clear story: Europe's broadband The fundamental difference between North Americanlandscape is following a familiar trajectory, but with and European broadband consumption tells a storyunique characteristics that create distinct opportunities of market maturity and untapped potential. Ourfor expansion and innovation in the decade ahead. European customers currently consume approximatelyThe EU is primed for growth, and companies that half the data per household compared to their Northestablish early footholds in these markets stand to American counterparts. However, this gap representscapture significant share as the infrastructure opportunity rather than limitation. Recent data from ourrapidly modernizes. German operations shows growth rates 50% higher than what we observe in the U.S.MARKET DYNAMICS Several factors contribute to Europe's current position. The prevalence of bundled services means cord-cutting hasn't reached the same scale as in North America, where subscribers without traditional TV packages consume double the broadband data of bundled customers.Mark Trudeau Additionally, European consumers demonstrate more pragmatic purchasing behavior, buying bandwidth theyCEO and Founder, need rather than succumbing to the gigabit marketingOpenVaultprevalent in North America.The regulatory landscape also shapes consumptionMark Trudeau is the founder and CEO of OpenVault, a global, patterns. GDPR restrictions limit targeted marketingleading source of broadband-focused technology, data-driven capabilities, while increased competition keepsinsights into worldwide broadband consumption patterns and actionable network health solutions. Mark has been named for broadband costs lower relative to householdfive straight years as one of the industrys Top 100 Power Players entertainment budgets. Yet as European operatorsby Cablefax.begin partnering with over-the-top providers and competitive pressures drive speed-tier upgrades, we anticipate significant growth acceleration.20"