b'FOREWORDWe\'ve expanded beyond traditional content aggregation toThe legacy of our industry is starting with one idea and include mobile services, over-the-top content bundles forevolving to execute dozens. Whether you\'re brand new broadband-only customers, and an AI center of excellenceto connectivity or, like me, still learning after 48 years, designed specifically for the telecom and cable space. success comes from good mentorship, a bit of luck, and the confidence that you can figure out just about anything This evolution mirrors the broader industry challenge:you need to.technology has enabled us to address every customer need and desire, but the regulatory and business rulesAs Syndeo Institute celebrates four decades of innovation governing our operations remain rooted in frameworksand looks toward the next chapter, this is what we that are 30 to 40 years old. We\'ve become bill collectorsremember: there\'s room for everyone in this industry, for broadcasters and sports teams, with retransmissionand the best ideas often come from the most unexpected fees that come directly from consumers\' pockets, makingplaces. The future of connectivity won\'t be built by those it increasingly difficult to deliver the value propositionswho play it safe, but by intrapreneurs willing to our customers expect. experiment, adapt, and push boundaries.Yet within these constraints lies our greatest opportunity.The journey continues, and the next 40 years NCTC\'s members collectively serve 40 millionpromise to be even more transformative than broadband customers across all 50 states and U.S.the last.territories. By marrying this ubiquitous broadband footprint with mobile services and AI capabilities, we\'re creating convergence opportunities that individual operators couldn\'t afford to pursue alone.The transformation process, however, requires patience and precision. As I often say, it\'s like turning an aircraft carrier in the middle of a harborif you have to do it, you can\'t do it quickly, and you have to be careful. Success depends on convincing members to view usAs Syndeo Institute differently, to understand the broad menu of resources and services available to them. celebrates four decades of innovation and looks NEXT: THE FUTURE OF INTRAPRENEURSHIP toward the next chapter, Looking ahead, I remain convinced that our industry\'s greatest asset isn\'t technology; it\'s people. The futurethis is what we remember: belongs to organizations smart enough to hire goodthere\'s room for people, put them in positions for success, and let them run. Even within large companies, there will always beeveryone in this industry, pockets of creativity where someone stands up and asks, "Why don\'t we try something different?" and the best ideas often This entrepreneurial spirit can\'t be legislated or mandated.come from the most It emerges from creating environments with tolerance forunexpected places. The experimentation, tolerance for being different, tolerance for trying new things. As one mentor told me decadesfuture of connectivity ago: "It\'s okay to make mistakes, but make sure they\'re not expensive, and only make each mistake once." won\'t be built by those We\'re perfectly positioned to lead our customers andwho play it safe, but by communities into the future, but anyone who claimsintrapreneurs willing to they\'ve solved all the issues is lying. We\'re still making it up as we go along in many respects, adapting new strategiesexperiment, adapt, and as new technologies develop. This constant evolution is precisely what makes our industry exciting for newcomerspush boundaries.and veterans alike.Lou BorrelliCEO, National Content & Technology Cooperative6'