b'CX JOURNALCollaborate to Elevate: 2025 CXC SpringConference HighlightsIn mid-May, Syndeo Institutes CX Collaborative (CXC) assembled in Atlanta for the first of its two annual conferences. Hosted by Cox Communications, the two-day conference reinforced what makes the CXC distinct: a space where CX executives engage deeply with one another to solve real problems, spark new ideas, and accelerate collective progress.This membership-based community of CX leadership comprises operators and associations, anchored in itsThe biannual events serve as a vital touchpoint, allowing initiative to define and elevate best-in-class customerus to align our internal vision and strategies with others experiences across the connectivity space. Membersnavigating similar obstacles.collaborate to set the bar then raise it. The CXC conference is intentionally interactive, with Being a member of the CX Collaborative (CXC) hasbreakout sessions, cross-company panels, and live been incredibly valuable to me, shared Bob Bartelt, VPproblem-solving fueled by high-impact dialogue. This of Customer Experience at Midco. It offers a uniqueyear, members shared hard-won lessons, explored whats opportunity to collaborate with industry peersnotworking in real-world settings, and collaborated on new only to discuss shared challenges but also to exchangeapproaches to CX including frontline empowerment and successful strategies that directly enhance my work.AI-enabled personalization.Industry Pulse on Growth DATA LEADS THE PACK50%Growth is the intersection where customerof survey respondents loyalty meets innovation, where AI enhances humanbelieve data is moderately connection, and where service excellence drivesto very effective.business expansion. CX PRACTICES:Syndeo Institute gathered insights from CXC66.6%members to understand how their organizations are driving growth. Heres some of what we heard. of respondents see CX practices as moderately effective.TECHNOLOGY: CX leaders look at a mix of strategies to maintain66.6%loyalty amid increasing competition. Responses revealed opportunities to improve the effectiveness of data, CX practices, and technology as customerof respondents believe retention strategies. technology is only slightly effective.18'