Wonya Lucas is president and chief executive officer of Hallmark Media. Lucas oversees the company’s portfolio of entertainment brands, including linear networks Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama; subscription video on demand service Hallmark Movies Now.
Prior to joining Hallmark Media in August of 2020, Lucas was president and chief executive officer of Public Broadcasting Atlanta, where she oversaw Atlanta’s NPR (WABE) and PBS (ATL PBA) stations. Previously, she was president and chief executive officer of TV One, where she became the second African American woman to hold the president and chief executive officer role at a cable television network. Prior to joining TV One, Lucas held several positions at Discovery Communications, including executive vice president and chief operating officer for Discovery Channel and Science Channel, and global chief marketing officer, which entailed oversight of marketing in 210 countries and over 130 networks.
Before joining Discovery Communications in 2008, Lucas served as general manager and executive vice president of The Weather Channel Networks, where she was responsible for corporate strategy and development and strategic marketing for The Weather Channel, Weather Channel radio and weather.com. She joined The Weather Channel Networks from Turner Broadcasting System, where she acted in a variety of roles, including senior vice president of strategic marketing for CNN (cnn.com, CNN radio, CNN Networks Worldwide and HLN); vice president of business operations and network development for TNT and TBS; and vice president of entertainment marketing for TNT Entertainment properties.
Earlier in her career, Lucas spent several years in various brand management roles for The Coca-Cola Company and Clorox.
Lucas currently serves on the Peabody Awards Board of Jurors, Sundance Institute Board of Trustees, and The Cable Center’s Board of Directors. She received an MBA in Finance and Marketing from The Wharton School at the University of Pennsylvania and BS Industrial Engineering from the Georgia Institute of Technology. In 2021, she was named among The Hollywood Reporter’s Power 100 Women in Entertainment, Adweek’s Women Trailblazers, IRTS’ Hall of Mentorship, and more. Most recently, she was named a 2022 Multichannel News Wonder Woman.
Lucas is based in the company’s Studio City office and reports to Mike Perry, president and chief executive officer of Hallmark Cards, Inc.
